Sunday, September 30, 2012

Baskin Robbins



Who can resist the feel of the soft, creamy and icy feeling of Baskin Robbins in our mouths. The remarkable taste mixed with the pleasure that comes with it just makes spending a small fortune on it totally worth it. As we all know, Baskin Robbins is an ice cream with a class of its own. A reasonable person will not, cannot and know not to compare it with other ice creams like Nestle, Walls and even Magnum for the matter.  To me, reading an article regarding my favourite ice cream is more like a privileged. I get to know how the ice cream originated and the success behind it. This ice cream is just too addictive. So what makes this ice cream so wonderful and addictive till people don’t mind forking out quite a lump sum of money just for this even if u put magnum which is only RM4 next to it?How can two people, Mr Burt Baskin and Mr Irv Robbins come up with such a wonderful creation and spoil everyone.It got me thinking then that in order to be a successful entrepreneur, innovation comes in various ways. Little things that you would never expect to bring a fortune can prove you wrong. Food, is a guilty pleasure for everyone and moreover if it was ice cream. Mr Baskin and Mr Robbins were smart to take it to their advantage and vola! They came up with a burst of flavours from their innovation and now Baskin Robbins is one of the top ranking ice creams in the world.Even typing about it makes me crave for the ice cream right this second. See how two people can manipulate the world and make them addictive to their creation? Well, that is exactly what I would like to do. Create something that would make it irresistible to the society.Since food is my forte, I shall take it to my advantage. This also buries a hidden meaning and that is, “make whatever you are good at to your own advantage, enhance it and make something out of it”.Mr Burt and Mr Robbins really inspired me to do something out of the ordinary. Something that gives guilty pleasure to everyone and is not boring.

http://en.wikipedia.org/wiki/Baskin-Robbins

1 comment:

  1. This article have made me to really try out the Baskin Robbins. I didn't thought that Baskin Robbins products is worth buying until now.

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